Thursday, June 16, 2005
Circuit City's The Source Rolling Out in Canada
A new specialty electronics store is overtaking malls in Canada as The Source by Circuit City replaces nearly 900 former RadioShack locations across the country, according to a report in The Edmonton Journal.
But RadioShack's U.S. parent company then revoked the brand's Canadian licensing rights from its U.S. competitor. A legal battle ensued, and earlier this spring, a Texas court ruled that Canadian stores must drop the RadioShack name by the end of June.
...There are also billboards and transit boards depicting the new name, along with associated advertising flyers, newspaper ads, and a television and radio campaign, according to the Edmonton Journal report.
...Name-brand product lines will be expanded, and RadioShack-branded merchandise will be replaced by Circuit City's private label brand.
Retail Merchandiser 6-16-05
But RadioShack's U.S. parent company then revoked the brand's Canadian licensing rights from its U.S. competitor. A legal battle ensued, and earlier this spring, a Texas court ruled that Canadian stores must drop the RadioShack name by the end of June.
...There are also billboards and transit boards depicting the new name, along with associated advertising flyers, newspaper ads, and a television and radio campaign, according to the Edmonton Journal report.
...Name-brand product lines will be expanded, and RadioShack-branded merchandise will be replaced by Circuit City's private label brand.
Retail Merchandiser 6-16-05
# posted by Lynn Wegley @ 6:48 AM 
