Thursday, May 19, 2005
RadioShack to open new flagship store
Inside the airy 10,000-square-foot StoreOne -- four to five times larger than a regular RadioShack -- displays are set fashionably far apart, and there's a Starbucks in one corner.
...New Chief Executive David Edmondson, who officially took over the CEO title at the annual shareholder meeting Thursday, said StoreOne could be copied in a dozen or so prime big-city locations, but nothing is certain.
...Walking through the store this week before the official opening, Edmondson gushed about the displays, including a build-it-yourself robotic toy and a motorcycle helmet with a Bluetooth wireless device that can be used to make cell phone calls.
...Store employees will hand out cards containing a radio-frequency identification chip, allowing them to track which displays patrons visit, how long they stay in each part of the store, and whether they buy anything.
...RadioShack aims to sell more products that aren't widely available elsewhere, including a $1,300 front-projection television it developed with Texas Instruments Inc., an all-purpose gadget-charging system called iGO, and a $300 high-tech erector set called Vex.
...Edmondson said Sprint kiosks average $5,000 in annual sales per square foot and those inside Wal-Mart Stores Inc.'s Sam's Clubs average $3,000.
Business Week 5/19/05
...New Chief Executive David Edmondson, who officially took over the CEO title at the annual shareholder meeting Thursday, said StoreOne could be copied in a dozen or so prime big-city locations, but nothing is certain.
...Walking through the store this week before the official opening, Edmondson gushed about the displays, including a build-it-yourself robotic toy and a motorcycle helmet with a Bluetooth wireless device that can be used to make cell phone calls.
...Store employees will hand out cards containing a radio-frequency identification chip, allowing them to track which displays patrons visit, how long they stay in each part of the store, and whether they buy anything.
...RadioShack aims to sell more products that aren't widely available elsewhere, including a $1,300 front-projection television it developed with Texas Instruments Inc., an all-purpose gadget-charging system called iGO, and a $300 high-tech erector set called Vex.
...Edmondson said Sprint kiosks average $5,000 in annual sales per square foot and those inside Wal-Mart Stores Inc.'s Sam's Clubs average $3,000.
Business Week 5/19/05
# posted by Lynn Wegley @ 4:50 PM 
