CE Forum

With the back-to-school shopping season not far off, electronics chain Circuit City is planning to publish a test catalog that will be mailed to customers. Richmond-based Circuit City (NYSE: CC) has been losing consumers to Best Buy (NYSE: BB), which has already started mailing catalogs to potential customers.... Alan McCollough says the catalog may be used to prospect for new customers. Last year, Circuit City's sales rose 6.2 percent to $10.5 billion, compared with Best Buy's gain of almost 12 percent to $27.4 billion. Circuit City has also reiterated its forecast for sales to rise as much as 6 percent this year as it opens or relocates as many as 40 stores,

Washington Business Journal 5/24/05
http://washington.bizjournals.com/washington/stories/2005/05/23/daily14.html