Friday, May 20, 2005
Apple to test larger stores
On most weekends, Apple stores located in highly trafficked shopping malls are barely able to accommodate the foot traffic of the purchase-happy patrons.
"Frankly, after a couple of hours on a busy weekend, our store starts to smell because of the masses of bodies flocking in and out," one Apple employee said.... In many malls across the US, Apple is looking to upgrade the size of its store locations or secure a lease for an adjacent store in order to expand into adjacent areas.
The company currently categorizes its existing stores into five distinct footprints: mini-small, mini-large, 30-foot, 45-foot, and flagship.... But the ordinary 30-foot second-floor location, Apple Store #37 (or R061), often ranks amongst the top 10 US-based Apple store locations in terms of volume sales; it will soon give way to a store double its size.
Estimated to be at least 60-feet wide, the new Westchester location will open directly adjacent to the existing Apple retail location, occupying the former retail spots of both The Body Shop and KB Toys.
Apple Insider 5/17/05
"Frankly, after a couple of hours on a busy weekend, our store starts to smell because of the masses of bodies flocking in and out," one Apple employee said.... In many malls across the US, Apple is looking to upgrade the size of its store locations or secure a lease for an adjacent store in order to expand into adjacent areas.
The company currently categorizes its existing stores into five distinct footprints: mini-small, mini-large, 30-foot, 45-foot, and flagship.... But the ordinary 30-foot second-floor location, Apple Store #37 (or R061), often ranks amongst the top 10 US-based Apple store locations in terms of volume sales; it will soon give way to a store double its size.
Estimated to be at least 60-feet wide, the new Westchester location will open directly adjacent to the existing Apple retail location, occupying the former retail spots of both The Body Shop and KB Toys.
Apple Insider 5/17/05
# posted by Lynn Wegley @ 7:35 PM 
