Friday, April 29, 2005
RadioShack zeros in on The Source - Electronics chain forced to change its name after U.S. parent wins legal case
U.S.-based RadioShack Corp., which has won a court battle over the use of its name in Canada, is poised to begin an aggressive launch of its own stores under its namesake.
The rollout will make it even more difficult for Circuit City Stores Inc. of Richmond, Va., to raise awareness of its new banner --The Source by Circuit City -- after a ruling that its Canadian RadioShack outlets will have to be renamed, observers said.
...Canadian RadioShack stores are currently run under a licensing agreement by InterTan Canada Ltd. But InterTan was acquired last year by Circuit City, setting off the legal fight over the RadioShack name.
...And as RadioShack and Circuit City battle it out, big-box retailing titan Best Buy Canada, which also owns Future Shop, continues to expand across the country -- providing further competition, she said.
Gee, it is happening even quicker than I thought.
Gobe and Mail 4/29/05
The rollout will make it even more difficult for Circuit City Stores Inc. of Richmond, Va., to raise awareness of its new banner --The Source by Circuit City -- after a ruling that its Canadian RadioShack outlets will have to be renamed, observers said.
...Canadian RadioShack stores are currently run under a licensing agreement by InterTan Canada Ltd. But InterTan was acquired last year by Circuit City, setting off the legal fight over the RadioShack name.
...And as RadioShack and Circuit City battle it out, big-box retailing titan Best Buy Canada, which also owns Future Shop, continues to expand across the country -- providing further competition, she said.
Gee, it is happening even quicker than I thought.
Gobe and Mail 4/29/05
# posted by Lynn Wegley @ 5:41 PM 
