Thursday, April 28, 2005
RadioShack awards ad account to Arnold Worldwide
FORT WORTH -- RadioShack announced Tuesday that it awarded its $250 million national advertising account to Arnold Worldwide, the Boston firm whose clients include Volkswagen, Gillette, Fidelity, Royal Caribbean, Hasbro, Vonage, Amtrak, Choice Hotels and ESPN.
..."Through their thoughtful and strategic approach, they clearly demonstrated that they understood the essence of our brand today and where we aspire to be in the future," said Don Carroll, chief marketing and brand officer for RadioShack.
(Free registration required)
..."Through their thoughtful and strategic approach, they clearly demonstrated that they understood the essence of our brand today and where we aspire to be in the future," said Don Carroll, chief marketing and brand officer for RadioShack.
(Free registration required)
# posted by Lynn Wegley @ 7:00 AM 
